Setting sail with Navigators & General

Navigators & General is the UK’s No.1 marine insurer. They provide expert cover for boats of all shapes and sizes – literally from canoes through to super-yachts. Their propositions cover both broker business and direct backed up by a team of highly specialised underwriters. We worked with them to develop a new brand identity, a more consistent tone of voice and then a range of online and offline communications to demonstrate their specialist expertise across all boat classes. This included advertising, relevant landing pages and outbound media.