Building brand differentiation

Due to the competitive marketplace Cotswold Outdoor operates in our main objective was to build brand differentiation. Our initial research gave us the insight that Cotswold has a ‘premium’ reputation amongst the specialist and high-end outdoor enthusiasts. They trust Cotswold time and time again due to the great staff knowledge and genuine experience of the kit, and of course because of the sheer range of products Cotswold Outdoor has available.

Taking this insight we developed the strategy that ‘the right kit matters’ and our creative execution shows that no matter what level you are at, and no matter what you are doing outdoors, you’ll get the right product from Cotswold Outdoor. This has been used across all channels including in-store, press, online and social media platforms.