Etihad and Tourism Queensland

Tourism Queensland and Etihad Airways appointed Bright Blue Day Digital to help devise a viral game to promote The Gold Coast, the game also needed to communicate that Etihad fly from Heathrow, Manchester and Dublin to Brisbane, Queensland. Our solution was an online game called 'Snap-A-Roo' where you travel through key Queensland destinations taking photos of kangaroos along the way to earn points. On completion of the game you can enter a draw to win tickets to Brisbane courtesy of Etihad Airways or enter a prize draw to win runner up prizes. The game launched on 24^th August 09 and so far 32,000 games have been played! Play it here