Brightpoint Uncover Cuba

Brightpoint Inc. is a distributor of wireless solutions, Blackberry and the sole distributor of HTC handsets in the UK. To incentivise sales of HTC handsets Bright Blue Day devised an exciting, tiered sales incentive for resellers including independents retailers, B2B specialists and online companies. Points were awarded for handsets purchased and with each sale a £10 pound shopping voucher could instantly be won via text or microsite. 80 partners signed up, resulting in increased sales over the 6 weeks and the 12 top sales people enjoyed a luxury trip to 'Uncover Cuba'.