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There are 2 items tagged with ‘ipad’:

• Impact of iPad on Content Planning

  04 June 10
  Apple has reported that iPads are selling faster than iPhones by reaching the 1 million sales mark in just 28 days (as opposed to 74 days for the iPhone). This would seem to indicate that Apple have once again managed to steal a march on their competitors by cornering the tablet market as they have with the MP3 player and the smart phone.
  

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• The impact of iPad on content planning

  06 May 10
  Brands are realising the importance of having a clear and consistent content strategy. To be able to achieve this brands have to understand how and where we consume content. So, what impact, apart from a huge amount of column inches, will the iPad have?
  

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We've pulled together our best work and our brightest thinking into three insightful booklets. Definitely worth a read! And there are more to come.

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